The Web 3.0 has a stronger focus on technology. Think of this as a paradigm shift from past online exploits; the internet is known to be an anonymous place, but with an open source, more technologically capable platform to work off of, the web of the future is set to be more trusting, with a stronger sense of freedom. 

But how will this affect you in the future? Where you once worked with tech such as cloud software and mobile computing, it’s likely that innovations such as artificial intelligence (AI) and edge computing are going to reign supreme. The web will be able to mostly run on its own because of this, with user input solely focused on the user. A stronger and faster network, a much more valuable, decentralised web, and all of this is set to happen in the next 5 or 6 years. 

The Need for Niche in Video Production

Niche is something a lot more businesses need in the modern day and age, thanks to a relative oversaturation of the market. And with current businesses already dealing with an abundance of local competition, the ability to compete on a marketing level requires specialization. 

But what is specialization? Something unique; a different approach to showing off your service. New techniques in your editing portfolio is one thing, but having confidence in experimentation could take you much further. 

But what does this mean for you? You’ll need a media production team that knows how to bring value to your advertising efforts. You’ll need to develop a style that goes beyond simple editing ability, to ensure you capitalise on your niche - for someone in a large market like real estate or healthcare, this is going to be essential for the future.

A Revolving Debate Over Cryptocurrency

The world of crypto is one that can be hard to understand, and even harder to get involved with, as both an individual and a company. In large sectors, such as healthcare or the financial world, this can be extremely detrimental, and that’s where the general debate comes from. 

Many people claim a greater sense of security from cryptocurrency, thanks to their digital existence, and their lack of inflation over time. Thanks to recent recessions, this comes as a real benefit. However, others claim that this suggests much more volatility in the crypto market - what was worth $1000 today could only be worth $100 tomorrow. And until our understanding of the crypto world is more centralised, it’s going to be hard to come to an agreement. 

When you think about the future of video production, as well as the Web 3.0, and the burgeoning sector of cryptocurrency, what do you see? It can be hard to predict, thanks to the general unpredictability of the modern market, but the stats are already speaking for themselves.

A Bigger Demand for Video 

Video production is something more and more people are searching after - it’s a sector that has very recently become popular, but has a long history in providing the cutting edge in the advertising industry. And because of its varied history, there’s going to be a much bigger demand for video in the future. 

60% of worldwide businesses already use video as a marketing tool, and at least 50% of those have already been using video production to lead their marketing campaigns for over a year already. And with plenty of support in the industry for video marketing already, we can see the demand for video is only going to get bigger and bigger. 

However, at least 66% of marketing companies shy away from using video, simply because they think it takes too long, and that it’s too expensive. As someone who works in the video production industry, could you help them to see otherwise?  

A Free Web

The Web 3.0 is said to be free, fully open sourced, and available for any and all to to develop to their own means. Indeed, we all have different experiences of the web, depending on factors such as age and location, and this is only going to get more and more varied as time goes on. 

And with the sense of a free web, what does that mean for you, as an individual or as a company? It can lead to a stronger modicum of trust, thanks to the more varied and open source variety of coordination. The Web 3.0 has much more to offer, thanks to the past efforts of the Web 1.0 and Web 2.0 - namely, a more streamlined experience, immediate sharing of data, and a much more precise way to control data. 

A Better Understanding of Cryptocurrency

Cryptocurrency is a term that’s often misunderstood. At its core, it’s a digital currency that’s encoded in cryptography, making it hard to fake. Cryptocurrencies are also decentralised, using blockchain alone to distribute to buyers and sellers alike. Because of these factors, there’s a lack of manipulation in the crypto sector, however, the currencies themselves are often seen as disruptive to the sectors they’re involved in. 

But as we gain better understanding of digital capabilities, cryptocurrencies will become better understood, and their benefits to businesses will become more apparent. As it stands, these include transparency, flexibility, and a staunch resistance to the effects of inflation. And with the current bitcoin valuation standing at $927 billion, thousands more of currencies are likely to come into circulation based on this model.  

As someone who bases success on the above factors, what’s going to be in it for you? 

The future of video production, as well as Web 3.0, and the burgeoning sector of cryptocurrency, all go hand in hand. We need to have a good idea of where all three are going next, to ensure we can keep up, and make the right decisions as both the organisation and the individual. The future is supposed to be ours, yes, but what’s the reality of that? And how may that affect your future too? 

A Chaotic World of Video Production

Video production used to be a niche subject. It used to be something only a select few people could do, simply because it was an expensive and specialist skill invented within recent memory. However, times are fast changing, and they will continue to evolve with the same speed, meaning the world of video production will soon become more chaotic than ever.

Plenty of agencies, plenty of freelancers, and plenty of countries with skilled video producers that all claim to do something better than the others. As such, trying to brand yourself as a producer is going to become harder and harder, simply because there are so many other producers a client could choose over you. Some of them have bigger budgets, some of them have lower fees, and that ends up creating the perfect storm. 

An Open Web

An open web can mean a variety of things. As quoted by Tim Berners-Lee, at a physical, coded level, it means the future of the web is built on open source software, with a full community of developers that anyone can join. This allows for more sense of freedom in the online world, including a sense of transparency that keeps any and all in the loop, even the uninitiated.  

However, is that what we’re really going to see? It means a free for all, from both individuals to giant corporations, both of whom are looking to twist the web for their own means. Indeed, by 2025, it’s said that over $5.9 trillion is going to be created by the web, with AI at its core services, as well as a fully decentralised structure, and the use of edge computing to streamline the user experience. 

A More Credible Cryptocurrency 

Cryptocurrency is something a lot of people are warming up to right now, but it’s still a form of currency that has few supporters in the long term. However, it seems that this is set to change in the future. After all, with the world becoming more digitized, it only makes sense that blockchain will become more accepted, even beyond the terms of BitCoin. 

Indeed, some believe that cryptocurrency types will even begin to operate on Nasdaq, which would give the entire blockchain a stronger sense of credibility. Apart from this, some agree that a simple ETF would make it simpler and easier to invest in a form of cryptocurrency, and with more and more filtering into the market, the demand for such a fund is becoming more and more popular.