When you think about the future of video production, as well as the Web 3.0, and the burgeoning sector of cryptocurrency, what do you see? It can be hard to predict, thanks to the general unpredictability of the modern market, but the stats are already speaking for themselves.
Video production is something more and more people are searching after - it’s a sector that has very recently become popular, but has a long history in providing the cutting edge in the advertising industry. And because of its varied history, there’s going to be a much bigger demand for video in the future.
60% of worldwide businesses already use video as a marketing tool, and at least 50% of those have already been using video production to lead their marketing campaigns for over a year already. And with plenty of support in the industry for video marketing already, we can see the demand for video is only going to get bigger and bigger.
However, at least 66% of marketing companies shy away from using video, simply because they think it takes too long, and that it’s too expensive. As someone who works in the video production industry, could you help them to see otherwise?
The Web 3.0 is said to be free, fully open sourced, and available for any and all to to develop to their own means. Indeed, we all have different experiences of the web, depending on factors such as age and location, and this is only going to get more and more varied as time goes on.
And with the sense of a free web, what does that mean for you, as an individual or as a company? It can lead to a stronger modicum of trust, thanks to the more varied and open source variety of coordination. The Web 3.0 has much more to offer, thanks to the past efforts of the Web 1.0 and Web 2.0 - namely, a more streamlined experience, immediate sharing of data, and a much more precise way to control data.
Cryptocurrency is a term that’s often misunderstood. At its core, it’s a digital currency that’s encoded in cryptography, making it hard to fake. Cryptocurrencies are also decentralised, using blockchain alone to distribute to buyers and sellers alike. Because of these factors, there’s a lack of manipulation in the crypto sector, however, the currencies themselves are often seen as disruptive to the sectors they’re involved in.
But as we gain better understanding of digital capabilities, cryptocurrencies will become better understood, and their benefits to businesses will become more apparent. As it stands, these include transparency, flexibility, and a staunch resistance to the effects of inflation. And with the current bitcoin valuation standing at $927 billion, thousands more of currencies are likely to come into circulation based on this model.
As someone who bases success on the above factors, what’s going to be in it for you?
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